Crisis management 101: getting the journalists interested

"...the media cannot report on every humanitarian story, nor does it exist to work exclusively for agencies like Save the Children. There are thousands of stories to cover every day and it is simply impossible for the stories that matter most to us humanitarians to make the headlines all the time."

So how how do you get the media to run with your story? According to this post, the key is to find a way to provide a local angle.